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GAP introduces America's best-fitting premium jeans

Gap jeans were born to fit, what were you born to do? Today, Gap officially launched its all-new 1969 Premium Jeans starting at $59.50. With 40 years of denim experience under its belt, Gap is confident its fresh, new collection with reinvented fits and styles can stand up to more expensive premium brands, but at a price point consumers can afford. Bottom line – Gap's new denim was born to fit. In the same thread, Gap is encouraging fans to reach back to their roots and declare what they were born to do.

Find Your Center at Gap's Pure Body Studio on 5th Ave.

With the economy in the can, April showers lasting through June and subway fare hikes, there has to be someway to find peace in this city. Enter Gap's Pure Body Studio - Zen central where yogis and yoginis can re-energize, or just shop for great layering tees. Located in Gap's rotating New York City concept store on 5th Ave., the space has been transformed into a place for shoppers to find a little peace in the big city, now through July 22.