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MarketSharing, a New York-based company, latest iteration of Groupon wanna-bes

Massages. Nail salons. Restaurants. Paper shredders? Welcome to the latest iteration of Groupon wanna-bes: daily deal sites where businesses offer discounts to other businesses. MarketSharing, a New York-based company that's launching Wednesday, aims to do just that - with a twist.

Marketing gadget can track brainwaves as you watch TV

Would you feel comfortable if market researchers could know your every thought?A headband designed by San Francisco firm EmSense can sense your brainwaves as you have reactions to watching something and then record the data for researchers.

The Web's New Gold Mine: Your Secrets

The Wall Street Journal 07/31/2010

Brazil's Omo Uses GPS to Follow Consumers Home With Prizes

Laurel Wentz Advertising Age 07/31/2010
The Web's New Gold Mine: Your Secrets

A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers.

Brazil's Omo Uses GPS to Follow Consumers Home With Prizes

Unilever's Omo detergent is adding an unusual ingredient to its two-pound detergent box in Brazil: a GPS device that allows its promotions agency Bullet to track shoppers and follow them to their front doors.

Work to Fulfill Financial Needs, Meet Personal Emotional Needs Outside Business

Lenann McGookey Gardner Management Consulting 09/07/2009

Recession Recovery Just A Tweet Away

Gravitational Marketing 08/07/2009
Work to Fulfill Financial Needs, Meet Personal Emotional Needs Outside Business

Professionals work to make a living, and it's a mistake to get emotional about business relationships, says Lenann McGookey Gardner, international expert on sales success. In sales, where friendly relationships are often key to successful selling, businesspeople can stumble by bringing their emotions to the workplace.

Recession Recovery Just A Tweet Away

"Wake up small business owners," say marketing experts Jimmy Vee and Travis Miller. "Social media isn't just for socializing."

 
McDonald's admits 1,000 people paid to join queue for Quarter Pounder debut in Osaka

OSAKA — Around 1,000 people were paid to join the queue outside the Midosuji-Suomachi branch of McDonald’s for the release of their Quarter Pounder burger in the Kansai area on Tuesday, it was learned on Thursday.