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NYTimes sees sharper ad sales drop in third quarter

Jennifer Saba Chicago Tribune 09/21/2011
NYTimes sees sharper ad sales drop in third quarter

New York Times Co warned its third-quarter advertising revenue would drop by a larger-than-expected 8 percent, hurt by a pullback in real estate, help wanted and national auto ads.

Illinois to study putting ads on license plates

Illinois is so hard up for money that it's studying the possibility of selling ads on state license plates.

Founded by John Amato, a 30-year-old entrepreneur who made a killing putting billboards on top of New York City taxis.

Massages. Nail salons. Restaurants. Paper shredders? Welcome to the latest iteration of Groupon wanna-bes: daily deal sites where businesses offer discounts to other businesses. MarketSharing, a New York-based company that's launching Wednesday, aims to do just that - with a twist.

Facebook to let advertisers republish user posts

Barbara Ortutay Yahoo! Finance 01/26/2011
Apple usurps Google as world's most valuable brand

Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown.

Facebook to let advertisers republish user posts

Facebook users who check in to a store or click the "like" button for a brand may soon find those actions retransmitted on their friends' pages as a "Sponsored Story" paid for by advertisers. Currently there is no way for users to decline this feature.

Brazil's Omo Uses GPS to Follow Consumers Home With Prizes

Laurel Wentz Advertising Age 07/31/2010

EXTRA! Wall Street Journal heads into NY hyperdrive

Jennifer Saba Yahoo! News 04/25/2010
Brazil's Omo Uses GPS to Follow Consumers Home With Prizes

Unilever's Omo detergent is adding an unusual ingredient to its two-pound detergent box in Brazil: a GPS device that allows its promotions agency Bullet to track shoppers and follow them to their front doors.

EXTRA! Wall Street Journal heads into NY hyperdrive

The Wall Street Journal is offering some businesses firesale prices for full-page ads in its highly anticipated New York edition to seduce advertisers away from The New York Times.

Work to Fulfill Financial Needs, Meet Personal Emotional Needs Outside Business

Lenann McGookey Gardner Management Consulting 09/07/2009
Coty Inc. and International Superstar Beyonce Ink Fragrance Partnership

Coty Inc., a leader in the global beauty industry, today announced the signing of international icon and multifaceted artist Beyonce. Working hand-in-hand, the fragrance giant and gifted entertainer will develop and market an exclusive Beyonce fragrance.

Work to Fulfill Financial Needs, Meet Personal Emotional Needs Outside Business

Professionals work to make a living, and it's a mistake to get emotional about business relationships, says Lenann McGookey Gardner, international expert on sales success. In sales, where friendly relationships are often key to successful selling, businesspeople can stumble by bringing their emotions to the workplace.