HTC unveils fashion-style smartphone in New York

The 3.7-inch HTC Rhyme, with a unibody design and the latest HTC Sense 3.5 software, comes in three colors and has complementary accessories such as a docking station, a sports armband and tangle-free headphones, the company said in a statement.

"HTC keeps listening to consumers' needs and we've observed that many consumers hope their mobile phones can be more user-friendly and personalized," said HTC CEO Peter Chou.

"The HTC Rhyme, which is an innovative design and fashion-style phone, shows our commitment to consumers and will help expand their lives in the most natural way," he said.

The Android-based HTC Rhyme will go on sale in the coming weeks through Verizon Wireless, the top U.S. mobile provider, and will also be available in Europe, Middle East, Africa and Asia-Pacific in October, according to HTC.