‘Fiat 500 by Gucci’ to Debut At New York Fashion Week

Jonathan Welsh The Wall Street Journal 08/16/2011 08:29

Fiat will roll out a Gucci edition of its 500 subcompact. Model Natasha Poly, pictured, will be the face of the company’s marketing campaign.

Italian auto giant Fiat SpA says it will debut the Fiat 500 by Gucci, a special edition of its new-to-the-U.S. subcompact car, on Sept. 8 to kick off New York Fashion Week.

Gucci creative director Frida Giannini worked with Fiat’s styling department, Centro Stile, to customize the limited-production hart-top and convertible models.

The coming model features several exclusive design elements, including a signature Gucci green-red-green stripe that runs along the side of the hard-top models and down the length of the retractable cloth top on the 500c convertible. There is chrome “Gucci” script on the door frames and hatchback, and the cars’ 15-inch aluminum wheels have hubcaps with the interlocking GG Gucci logo.

The cars come in black or white — colors the company says were “inspired by neo-classic black and white film.”

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