Choices Schmoices: Manhattan Book Store Sells Only One Book

The work is called Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days With the Phoenix Mars Mission and is his account of being inside mission control with gaggles of scientists and engineers. (It will cost you $27.95 to own.) The name of his store is much more concise: Ed's Martian Book. And his self-appropriated job title is downright elegant in its simplicity: Kessler calls himself the Monobookist (though in reality, you'll be unsurprised to hear, he is a creative director at an advertising agency).

There is, so far, one review on Yelp from a Ned S. in Manhattan, and he gave it four out of five stars.