NBC scales back their royal wedding coverage 'because William and Kate are so boring'

Daniel Bates Daily Mail 04/18/2011 19:12

Too boring? But the network has apparently scaled back its coverage of the Royal wedding because executives think America doesn't care much about the event

NBC has scaled back its coverage of the Royal wedding because executives think that Prince William and Kate Middleton are ‘too boring’. The network’s team of producers and presenters will go to London later than planned because they don’t believe America cares that much about the event.

The number of pre-taped packages about the Royal couple has also been cut in half to avoid ‘viewer fatigue’.

‘The U.S. public's interest was not what they thought,’ an NBC insider told the New York Post.

‘Kate and Prince William are both really boring.’

NBC had planned an ‘aggressive and comprehensive’ package of coverage of the April 29 event which left media commentators reeling at its scope.

NBC’s ‘Today Show’ was due to begin reporting live from London from April 22nd, a full week before the wedding day.

The ‘Today Show’ wedding day broadcast would have begun on the April 29th at 4am ET followed later by a ‘Dateline’ two hour documentary that night.

Brian Williams was due to head to London to broadcast his ‘Nightly News’ beginning Wednesday, April 27.

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