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RIM kicks off Blackberry Playbook in New York
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At an event last night, Research in Motion officially cut the ribbon on the much-discussed Playbook tablet. While consumers have looked at the iPad, Galaxy Tab, and various other tablets with interest and curiosity, there's a different vibe going on with the Playbook.
Because the Blackberry brand has lost more than 10% market share over the last 12 months and hasn't done anything to reinvigorate itself, the Playbook is seen as the company's last chance to remain relevant.
Last night was RIM's official launch party, and the vibe was notably different than it would have been for any other company. Instead of banter about how exciting the Playbook is, the more common question was, "Does it stand a chance?"
The initial units will only have Wi-Fi connectivity, since RIM is setting its mobile data sights for the device exclusively on 4G. It's working with Sprint to make a version compatible with its high-speed network.
New York, NY |
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