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The New York Times paywall leads to plummeting readership

Lawrence Latif The Inquirer 04/12/2011 19:09
The New York Times paywall leads to plummeting readership - New York Times - USA - New York - Business - NYC - media


The New York Times is feeling the pinch after erecting a paywall on its website, according to figures from Hitwise.



The New York Times became the latest old media institution to put up a paywall on its website, following Rupert Murdoch's lead with the London Times.

Confirmed readership figures for the London Times following its paywall installation have been closely guarded but web traffic monitoring firms have noted significant declines and it seems the New York Times is suffering a similar fate.

Web analytics firm Hitwise reports that The New York Times' daily readership figures fell between five per cent and 15 per cent for the 12 days following the paywall's installation. Of greater concern are Hitwise's page view figures, which show declines of up to 30 per cent, with most days showing close to a 20 per cent drop in page views on The New York Times' website.


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