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Walmart offers new makeup line for 8-12-year-olds

Houston Chronicle 01/26/2011 16:53
Walmart offers new makeup line for 8-12-year-olds - Wal-Mart - beauty - Cosmetics


Walmart is going after the tween (ages 8-12) market (and their parents' wallets) with the new GeoGirl beauty line. That 8-year-olds need lipstick is another debate, but this line will offer colorful cosmetics and "mother approved" makeup products.



According to a recent article in Women's Wear Daily, the formulas are designed for young skin and have natural ingredients like white willow bark to exfoliate, chamomile, lavender and calendula to calm and antioxiodants. (Sounds a little much for a tweener, but I not a parent to one.)

There's a cleanser, mineral blush, liquid2power shadow, feather-lash mascara, face shimmer and body mist, among the offerings. The line, which will replace the space vacated by Mary-Kate and Ashley Olsen cosmetics in Walmart, is set to debut next month in stores and at geogirl.com.



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