New York senator organizes "Pull Your Pants Up" campaign

The low-slung trousers trend is adapted from the unbelted and sometimes oversized look of prison uniforms, according to Mark-Evan Blackman, who heads the menswear department at New York's Fashion Institute of Technology.

The $2,000 "Stop The Sag" advertising campaign organized by Sen Eric Adams, from Brooklyn, features two men in low-slung pair of jeans that expose their underwear-clad bottom.

In a video posted on YouTube, he said: "You can raise your level of respect if you raise your pants", while pleading to young people not to "surrender control over your own image".

Earlier this year, Larry Platt, an American Idol performer became an internet sensation with his song "Pants on the Ground".

In a similar campaign in 2007, Dallas officials organized a "Pull Your Pants Up" campaign, while in St Petersburg, Florida, a high school principal ordered thousands of plastic zip ties to help students pull up their trousers.


[Via: Telegraph]