International Toy Fair kicks off in New York City

Luke Funk My FOX NY 02/15/2010 04:43

The 107th "American International Toy Fair" is underway at the Jacob Javits Center.

The industry event is a potential preview of the 2010 holiday season's hot toys.

1,200 exhibitors are highlighting 100,000 products. About 7,000 of them are making their debut.

The even runs through Wednesday, February 16th but is not open to the general public.

Last year, the traditional toy industry produced $21.5 billion in sales in the USA.

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