Microsoft's Steve Ballmer Launches 'Simpler, Faster' Windows 7

"I'm Steve Ballmer and I'm a Windows 7 PC," he announced.

The idea behind the new OS is to make computing "simpler, faster, more responsive," he said. That was possible thanks to an "intense collaboration" between Microsoft and its partners – 50,000 software, hardware, and peripheral vendors, as well as 8 million beta testers, he said.

"Windows needs to be an incredible opportunity for innovation, for hardware companies [and] software companies, and it needs to be a place that is simple and easy to use and opens up the world of diverse innovation … in a way that is manageable and consumable by billions of people around the world," Ballmer said.

Ballmer pointed to three key components of the OS: it works in the way you want it to work, it simplifies, and it enables new technologies.

Users want their PC to fire up quickly, to be responsive, and have a longer battery life, and "I think we've accomplished that" with Windows 7, Ballmer said.

"The things that you do all the time need to be simpler," Ballmer said. "You want to manage the windows on your desktop [and] make that stuff super, super simple."

New technologies include the OSes multi-touch computing capabilities, he said.