New York City 2010 MICHELIN Guide Celebrates Five Years With More Choices, New Categories and Expanded Coverage

When the MICHELIN Guide was first introduced, it set out to encourage people to drive, and along the way, enjoy the journey. More than a century later, the MICHELIN Guide continues in the same direction of enhancing mobility, while constantly evolving to stay in tune with the needs of its 1.2 million readers around the world. And meeting those needs requires offering options for various budgets and the pickiest of palates for the five boroughs in The Big Apple. Enhancements to the 2010 New York City MICHELIN Guide include:

• Cheers! Kanpai! or Sante! - no matter how you say it, when offering a toast it's always sweeter when there's a great cocktail, sake or glass of wine in hand. Joining the popular notable wine list symbol are two new symbols that highlight restaurants with a notable cocktail program or a notable sake list.
• An entirely new classification of restaurants - Small Plates. This category includes a completely new selection of establishments with a unique style of menu, ambiance and service not previously included in any MICHELIN Guide. This category was added to reflect the increasing popularity and quality of establishments with this style.
• The Valet Parking Symbol has been added to cater to those readers often driving in from suburbs and needing a convenient option.
• Introductions that celebrate the difference in each of the neighborhoods now include foodie-focused details like local specialty spots, food-related sights and food and wine events for the year.
• The Bib Gourmand category, also known as "Inspectors' Favorites for Good Value," has been embraced by MICHELIN Guide readers for providing a recession-proof dining solution. Featuring restaurants serving a meal (two dishes and a glass of wine or dessert) for $40 or less, the 2010 New York City MICHELIN Guide adds 31 new restaurants to this edition, for a total of 85 affordable, yet incredibly delicious dining options. The complete Bib Gourmand selection is available at www.famouslyanonymous.com
• The 5th edition of the New York City Michelin guide also selects 109 restaurants offering a meal under $25 to reflect the current economic climate and resulting dining habits.
• Also new this year in the guide: the expansion of the selection in Brooklyn and Queens to reflect the trends of those markets.
• And the stars. . . this popular category has been re-designed to include longer text and larger photos, giving the MICHELIN Guide 2010 New York City reader's more insight to these establishments.
  

"The MICHELIN Guide has long been respected and the stars are what people love to talk about in the culinary world," says Jean-Luc Naret, director of the MICHELIN Guides. "But the Guide is so much more. It's filled with a year's worth of notes from the team of inspectors who set out to ensure the MICHELIN Guide provides an excellent mix of what readers truly want - a wonderful dining recommendation from trusted experts."

Thanks to the rigorous MICHELIN Guide selection process that is applied independently and consistently around the 23 countries, the MICHELIN Guide has become an international benchmark in gourmet dining. The selection is made by anonymous, professional inspectors who are Michelin employees and is based on the same working methods in all countries. They pay all their bills in full. To find out more about the MICHELIN Guide inspectors and the history of the MICHELIN Guide, visit www.famouslyanonymous.com.

While the MICHELIN Guide is known around the world for its famous stars, these restaurants account for just ten percent of the selection. With more than 1.2 million copies sold in approximately 100 countries, the MICHELIN Guide has always built its success on the diversity of its selection, especially on small establishments offering a high-quality dining experience at an affordable price. Hence the popularity and importance of the Bib Gourmand or "Inspectors' Favorites for Good Value" category hand the Under $25 category - both increased in number of offerings in the 2010 edition. Moreover, inclusion in the MICHELIN Guide is, in itself, synonymous with quality, since only the best establishments in each comfort and price category are featured in the Guide.

Present in North America since late 2005, the MICHELIN Guide New York City 2010 goes on sale Tuesday, Oct. 6 at $17.99 and the MICHELIN Guide San Francisco 2010 goes on sale Tuesday, Oct. 20 at $17.99.

Now representing 23 countries and three continents, the collection of 26 MICHELIN Guides includes more than 45,000 addresses. Its team of highly trained inspectors visits establishments anonymously, applying Michelin's international standards for quality across many categories. In North America, MICHELIN Guides for New York City and San Francisco, Bay Area & Wine Country are available. The MICHELIN Guide to Hong Kong and Macao was introduced in December 2008. A new MICHELIN Guide will be launched mid-October in Japan, covering Kyoto and Osaka. For more information, visit www.michelinguide.com.

See attached for 2010 MICHELIN Guide listing of starred establishments

2010 MICHELIN Guide New York City Starred Restaurants

("N" notes the new starred restaurants)

Three Michelin stars mean exceptional cuisine, worth a special journey

One always eats here extremely well, sometimes superbly. Distinctive dishes are precisely executed, using superlative ingredients.

Daniel (N)

Jean Georges

Le Bernardin

Per Se

Two Michelin stars mean excellent cuisine, worth a detour

Skillfully and carefully crafted dishes of outstanding quality

Alto (N)

Corton (N)

Gordon Ramsay at The London

Momofuku Ko

Picholine

One Michelin star means a very good restaurant in its category

A place offering cuisine prepared to a consistently high standard

A Voce (N)

Blue Hill

Bouley (N)

Cafe Boulud

Casa Mono (N)

Convivio (N)

Del Posto

Dressler

eighty one

Eleven Madison Park (N)

Etats-Unis

Gotham Bar and Grill

Gramercy Tavern

Jewel Bako

Kajitsu (N)

L'Atelier de Joel Robuchon

Marc Forgione (N)

Marea (N)

Minetta Tavern (N)

Modern (The)

Perry Street

Peter Luger

Rhong-Tiam (N)

River Café (N)

Rouge Tomate (N)

Seäsonal (N)

Shalizar (N)

SHO Shaun Hergatt (N)

Soto (N)

Spotted Pig

Sushi Azabu (N)

Sushi of Gari

wd~50

2010 MICHELIN Guide New York City Bib Gourmand Restaurants

Previously released and available at www.FamouslyAnonymous.com

    Restaurants                 Area
    Amy Ruth's                  Harlem, Morningside & Washington Heights
    Ápizz                       Lower East Side
    Aroma Kitchen & Wine Bar    Greenwich, West Village & Meatpacking District
    Baci & Abbracci             Brooklyn
    Belleville                  Brooklyn
    Beyoglu                     Upper East Side
    Bianca                      Greenwich, West Village & Meatpacking District
    Bistro 33                   Queens
    Blue Ribbon Bakery          Greenwich, West Village & Meatpacking District
    Blue Smoke                  Gramercy, Flatiron & Union Square
    Boqueria                    Gramercy, Flatiron & Union Square
    Brooklyn Star               Brooklyn
    Buttermilk Channel          Brooklyn
    Char No. 4                  Brooklyn
    Cho Dang Gol                Midtown West
    Congee Village              Lower East Side
    Crispo                      Greenwich, West Village & Meatpacking District
    Daisy May's BBQ             Midtown West
    Danny Brown Wine Bar &
     Kitchen                    Queens
    DBGB Kitchen & Bar          East Village
    Dim Sum Go Go               Chinatown & Little Italy
    Dinosaur Bar-B-Que          Harlem, Morningside & Washington Heights
    Dirt Candy                  East Village
    Ed's Lobster Bar            SoHo & Nolita
    Egg                         Brooklyn
    Emporio                     SoHo & Nolita
    El Parador                  Midtown East & Murray Hill
    Fatty Crab                  Greenwich, West Village & Meatpacking District
    Frankies 457 Spuntino       Brooklyn
    Franny's                    Brooklyn
    Garden Court Café           Upper East Side
    Gennaro                     Upper West Side
    Golden Unicorn              Chinatown &Little Italy
    Good Fork, The              Brooklyn
    Great N.Y. Noodletown       Chinatown & Little Italy
    Hunan House                 Queens
    'inoteca e Liquori Bar      Gramercy, Flatiron & Union Square
    J.G. Melon                  Upper East Side
    Jackson Diner               Queens
    Jaiya                       Gramercy, Flatiron & Union Square
    Jean Claude                 SoHo & Nolita
    Kampuchea                   Lower East Side
    Katz's                      Lower East Side
    Kif                         Brooklyn
    L'Ecole                     SoHo & Nolita
    Les Halles                  Gramercy, Flatiron & Union Square
    Lil' Frankie's Pizza        East Village
    Lupa                        Greenwich, West Village & Meatpacking District
    Marlow & Sons               Brooklyn
    Mesa Coyoacan               Brooklyn
    Momofuku Noodle Bar         East Village
    Momofuku Ssäm Bar           East Village
    Motorino                    Brooklyn
    Nyonya                      Chinatown & Little Italy
    Park Avenue Bistro          Gramercy, Flatiron & Union Square
    Persimmon Kimchi House      East Village
    Phoenix Garden              Midtown East & Murray Hill
    Prime Meats                 Brooklyn
    Prune                       East Village
    Quinto Quarto               Greenwich, West Village & Meatpacking District
    Red Egg                     Chinatown & Little Italy
    Rye                         Brooklyn
    S'Agapo                     Queens
    Saravanaas                  Gramercy, Flatiron & Union Square
    Seo                         Midtown East & Murray Hill
    Sette Enoteca & Cucina      Brooklyn
    Sevilla                     Greenwich, West Village & Meatpacking District Sip Sak                     Midtown East & Murray Hill
    Snack                       SoHo & Nolita
    Soba-Ya                     East Village
    Supper                      East Village
    Surya                       Greenwich, West Village & Meatpacking District
    Szechuan Gourmet            Midtown West
    Taco Taco                   Upper East Side
    Thomas Beisl                Brooklyn
    Turkish Kitchen             Gramercy, Flatiron & Union Square
    202                         Chelsea
    Uva                         Upper East Side
    Uvarara                     Queens
    Vida                        Staten Island
    World Tong                  Brooklyn
    Yakitori Torys              Midtown East & Murray Hill
    Zabb Queens                 Queens
    Zarela                      Midtown East & Murray Hill
    Zoma                        Harlem, Morningside & Washington Heights