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More Advertisers Pull Out of Fox News’ 'Glenn Beck Program'

Elena Malykhina Brandweek 08/28/2009 20:59
More Advertisers Pull Out of Fox News’ 'Glenn Beck Program' - USA - FOX News - Glenn Beck - advertising - Media - Television - Business


More advertisers have pulled out of Fox News’ Glenn Beck Program, bringing the tally to 46, according to the watchdog group Color of Change.



The list includes Applebee’s, Bank of America, Bell & Howell, DirecTV, General Mills, Kraft, Regions Financial Corporation, SAM (Store and Move), Travelers Insurance and Vonage, per to the group's press release. Travelers Insurance, Bell & Howell and DirecTV were already on a “do not air” list for the show, though their ads appeared during the show anyway, per the release.

According to Fox News Channel's rep, however, Bank of America never advertised on the Glenn Beck Program, and Bell & Howell is not a Fox advertiser. The rep didn't give further details, but provided a statement: "The advertisers referenced have all moved their spots from Beck to other programs on the network so there has been no revenue lost."

Earlier this week, Color of Change reported that 36 advertisers were pulling ads, including Clorox, Procter & Gamble and AT&T.

Source



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