Global economic crisis hits German sex industry

In one of the few countries where prostitution is legal, and unusually transparent, the industry has responded with an economic stimulus package of its own: modern marketing tools, rebates and gimmicks to boost falling demand.

Some brothels have cut prices or added free promotions while others have introduced all-inclusive flat-rate fees. Free shuttle buses, discounts for seniors and taxi drivers, as well as "day passes" are among marketing strategies designed to keep business going.

(...) Berlin's "Pussy Club" has attracted media attention with its headline-grabbing "flat rate" -- a 70-euro admission charge for unlimited food, drink and sex between 10 a.m. and 4 p.m.

"You've got to come up with creative solutions these days," said club manager Stefan, who requested his surname not be published. "We're feeling the economic crisis, too, even though business has fortunately been more or less okay for us so far.

(...) Other novel ideas used by brothels and prostitutes include loyalty cards, group sex parties and rebates for golf players. Hamburg's "GeizHaus" is especially proud of its discount 38.50 euro price. The city has Germany's most famous red-light district, the Reeperbahn, in the notorious St. Pauli district.

Anke Christiansen, manager of the "GeizHaus," said the effects of the economic crisis were clear. "The regular customers who used to come by two or three times a week are only coming by once or twice a week now."