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Stonewall Anniversary as Gay Tourism Event

Sewell Chan New York Times 04/07/2009 14:14
Stonewall Anniversary as Gay Tourism Event - gay


The Stonewall riots of 1969, in which protesters clashed with the authorities after a violent police raid on a Greenwich Village bar, are a defining moment in the history of the gay rights movement. Now New York City officials hope to capitalize on the 40th anniversary of the uprising, this June, by touting the city as a gay tourist destination.



Announcing a new marketing campaign under the slogan “Rainbow Pilgrimage,” tourism officials said on Tuesday that the new marketing campaign would seek to portray a visit to New York “as a ‘rite of passage’ for the gay and lesbian traveler.”

City officials found little remarkable in using an event associated with violence and resistance as the centerpiece of a marketing campaign.

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