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Cisco Take On Apple? Please.
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There’s a lot to admire about Cisco. It just might have the deepest bench of executive talent in all of tech. It’s got a fast-moving, egalitarian culture. It’s got one of the most innovative CEOs around, and it’s got over $30 billion in cold hard cash tucked away. Most of all, I can’t think of another company that has so successfully entered so many new markets—from data center servers to telepresence.
But consumer products? I can understand the company selling home networking gear, such as Linksys home routers and Scientific Atlanta cable boxes. What better way to boost Net traffic and thereby router sales.
But these are “gotta have” rather than “wanna have” products. For that reason, put me down as a skeptic (like Between The Line’s Larry Dignan) regarding Cisco’s acquisition yesterday of Pure Digital, the maker of Flip video recorders. In fact, my first thought wasn’t whether this meant Cisco could compete with Apple. Rather, my first thoughts were about why it can’t.
New York, NY |
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