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Can Dell's Adamo Make Windows PCs Sexy?

PC World 03/18/2009 14:12
Can Dell's Adamo Make Windows PCs Sexy? - Dell - Windows - PC


Looking at Dell's new Adamo laptop is a bit like watching a guy 50-year-old guy enter his mid-life crisis. And that guy just might be the Adamo's target customer--someone with $2,000 to plunk down on an underpowered laptop, but would rather run Vista Home Premium than OS X.



Yep, that's the same aging baby boomer who buys a Harley and never rides it above the posted speed limit, but thinks he's become a babe magnet on two wheels. All while his wife smiles sympathetically and shakes her head. If you ask me, people who want Apple laptops already own them--Dell customers want Dell laptops. The Adamo is not a Dell laptop; it's a counterfeit Mac.

If you need any further convincing that Dell has badly lost its way with this new system, look at the minute-long video on the Adamo Web site. I have watched it three times and am still not sure that I am being shown so much footage what is ultimately just another laptop computer. This is a fine example of what a company that is not cool comes up with in an attempt to be cool. The video should be filed under "badly overreaches" and put away permanently.

Dell laptops are supposed to be sturdy, functional, and feature-rich in a PC sort of way. In fact, the most reliable laptop I have ever used is a Dell Dimension X300 that I have had for five or six years.


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