When family friendly is no good for the bottom line

"It got to the point I was really faced with a tough option. I could cut back hours, I could let some employees go, or I could try and do what we could," said owner Alan Tagle.

So when the economy tanked, Tagle thought sex might still sell.

"We decided to go bikini," he said.

And Tagle says people are buying more coffee drinks now than ever before.

"We've seen an increase, and so that's why we did it."

But there is a price for success. The Beehive is the only bikini stand in all of Bothell, and the city has received several complaints about the scantily-clad servers.