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Hearst Planning Electronic Reader Alternative To Kindle

Antone Gonsalves Information Week 02/27/2009 15:55
Hearst Planning Electronic Reader Alternative To Kindle - Kindle - Amazon


Analysts suggest such a device would help the news publisher find an answer to reverse shrinking subscriber bases, as well as revenue losses from publications.



Hearst Corp.'s plans to launch a wireless electronic reader for viewing the publisher's newspapers and magazines reflects the kind of experimentation deemed pivotal to finding a business model that can compete in an era of the content-free Internet.

Hearst, which has seen its own revenue plummet as advertisers shift an increasing amount of their spending to the Web, is planning to launch an e-reader with a large-format screen this year, Fortune magazine reported Friday. The device would be big enough for the layout and advertising requirements of newspapers and magazines.


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