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NASCAR Succeeds Even as It Does More With Less

Liz Clarke Washington Post 02/16/2009 18:25
NASCAR Succeeds Even as It Does More With Less - NASCAR


There was more uncertainty than usual when the spectator gates opened for NASCAR's Daytona 500 on Sunday.



The recession had cost as many as 800 crew members their jobs during the three-month offseason. Storied teams such as Petty Enterprises and Dale Earnhardt Inc. had lost lucrative corporate sponsors and been forced to merge with rivals to remain solvent.

And given the financial struggles of the typical American family, it was unclear whether NASCAR's famously loyal fans would still dig into their pockets to attend the ballyhooed season-opener.


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