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Lunar New Year May Be a Tough Holiday for Sales

CARLOS TEJADA and SKY CANAVES WSJ 01/20/2009 20:02
Lunar New Year May Be a Tough Holiday for Sales - Lunar New Year - holiday - sales


Shoppers here are beginning to hit the stores in China's closest equivalent to the West's Christmas shopping season. Advertisers, too, will be out in full force, but their messages are facing an increasingly skeptical audience.



This year's Lunar New Year, which officially begins Monday, comes amid a slowing global economy. That's one reason, market watchers say, that French retailer Carrefour SA is touting discounts on everything from food to wine to appliances. It says the discounts are its biggest since entering the Chinese market in 1995.

Meanwhile, Procter & Gamble's Gillette brand plans to amp up a family-centric campaign for its razors that is meant to tug at the heartstrings -- and keep customers from switching to cheaper brands.


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