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Las Vegas may get PENTHOUSE hotel-casino
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Penthouse CEO Marc Bell is going public with plans to buy a "significant property" on the Las Vegas Strip and join the casino wars. "The best time to buy is in a down economy," said the South Florida financier, whose business plan includes tying in his 10,000-Web site empire, most of them social networking sites, to generate business.
"We have no intention to rebrand the name of the hotel. We would like to see a Penthouse casino presence and a Penthouse pool presence," Bell told Vegas Confidential during an interview at Planet Hollywood Resort in what is known as the "Stripper suite."
His Web sites have 200 million members, including "phenomenal" numbers in Europe and Asia. Penthouse launched a cable television network in January and already has signed up 30 million homes, with another 30 million anticipated by next year, he said.
"It's about rethinking the way of how people think of casinos in Las Vegas, coming in with a new paradigm. Everyone tries doing cookie cutters, doing the same thing over and over again, and we believe it's time to create a new widget."
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